In less than a few days, the 2012 London Summer Olympics will be dominating most, if not all the air waves: print and broadcast media, social networks and more and despite all the festivities, your business will still be going and most likely fade into the background. Perhaps you have some important company news or a product or event launch and it will only get lost in the Olympic shuffle. It's probably better NOT to share anything too important during this time, but if you must, leverage will be your best friend. Here are some ways in which you can keep your business relevant and top-of-mind with your customers during the 2012 London Summer Olympics. Leverage Think about some ways in which your business, product or service relates to the Olympics. Can your news relate to any news in London, the history of the Olympics, the Olympians the history of the Olympians or former Olympians or the overall theme of the event? Perhaps one of the current or former Olympians is from your city which presents an opportunity for you to create an 'in' for your story. Visit the London 2012 website and start browsing for ideas. Contribute How can you help the media tell their stories on the Olympics? Can you be a source or provide stats and facts or is there some uncovered story that you can help them to break? Remember working with the media is not always about you. It is a mutually beneficial relationship that is about give and take. Find ways in which you can help contribute to … [Read more...]