Market research shows that the Black hair care industry is booming, with consumers spending an estimated $185 million dollars annually. As consumers have moved towards a more health-conscious approach to life, more product lines have been developed for natural hair care, and more products now contain natural ingredients. Many of these lines have been created by Black women who stumbled upon the world of entrepreneurship after being unable to find the kinds of products that satisfied their needs.
The good? Many Black women are now creative business owners who are claiming their share of the pot while providing more options for their customers. The bad? Those same product lines are often unavailable in Canada, or available in limited (and cost-inflated) quantity. Luckily for Canadian customers, Black female entrepreneurs like Dr. Susan Walker are changing the view up North.
Earthtones Naturals is a Canadian hair and skin care line developed by Dr. Susan Walker. Combining her knowledge as a Naturopathic doctor with the need for a hair product that would keep her daughter’s hair beautiful and healthy, Earthtones Naturals was born.
Naturopathic medicine places an emphasis on a holistic health perspective, and also highlights the need to be aware of what we put in and on our bodies. Earthtones Naturals utilizes natural ingredients like aloe vera juice, jojoba oil, and sugar cane extracts to nourish hair and body while following naturopathic principles.
Embracing the beauty of Afro-textured hair is another crucial angle to the objective of Earthtones Naturals. From humble beginnings as a home-made hair product for Dr. Walker and her young daughter, Earthtones Naturals helped to instill pride and love in the kinks and curls they were born with. After receiving great results, Dr. Walker started trying products out on a wider circle of friends and family, to great reviews. The need for a line like Earthtones Naturals was real, and Dr. Walker was here to fill the void – a top-quality, cost-effective line made right here in Canada, with raw materials obtained in majority from Canadian suppliers.
From a business perspective, Earthtones Naturals is poised to change the landscape of natural hair and body products in Canada. It is an amazing response to the growing needs of Canadian women who have decided to embrace their natural kinks and curls. It is an excellent option for women who want to move away from chemical-laden hair and skin products. It is a largely Canadian product – made in Canada, by a Canadian, who works with Canadian material suppliers.
Thanks to Earthtones Naturals, Canadian women no longer need to spend incessantly or make frequent trips across the border to obtain quality natural hair and skin care products. Sisters may be doin’ it for themselves, but in the end they’re doing it for all of us, too.
Want to learn more about Earthtones Naturals? Check out their site here.