February 5, 2012

7 Books that Every Entrepreneur Should Read

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1. Art of the Start (Guy Kawasaki) Regardless of Guy Kawasaki being a venture capitalist, he adapts a casual tone to the advice he gives in this book. It is very engaging and practical.  His message is simple: to discover what is required to build a startup.  He goes down from the basics and takes an approach that even a low funds business can use.  He explores everything from bootstrapping, networking, and creating buzz for your business. It's refreshing to be able to read a no-nonsense book that has not romanticized business. He also gives great resources at the end of the book. 2. Never get a Real Job (Scott Gerber) Scott Gerber empowers young people to dump the conventional job for a more gratifying experience.  He takes a no-nonsense approach and says that the journey will not be easy but it will be worth it for those who commit.  He uses his own background, and "real job" experience to show that it is all possible.  He encourages young people not to rely on the notion of job security but rather, create something that they can control. There is a lot of advice in this book from a young author who refused to accept the dead-end 9-5 and went ahead to create his own empire.  A great book full of resources: online tools, websites and more.  This book takes you through every phase of starting a business and tells you what works and what doesn't and what is important and what isn't. Why not learn from the mistakes and the triumphs of others! 3. Smarter, Faster, … [Read more...]

The “Investable” Entrepreneur: How to make you and your business attractive to investors

If you are an entrepreneur looking for sources of funding for your business, you have surely heard about obtaining small business loans through your bank, applying for lines of credit, and possibly, asking for funding from family and friends. There is, however, another popular source of financial support: funding through investors. According to the Angel Investment Network, a Canadian web-based service that matches investors seeking investments with entrepreneurs seeking capital, Angel investors are currently investing over $3 billion in Canadian businesses each year. “This number would be substantially higher if these Angels were better able to find and review new types of investment opportunities.” So how can one become better prepared to approach investors? What does it take to be perceived as an “investable” entrepreneur? Black Ink spoke with Joanna Track—the president of Sweetspot.ca, Canada’s first online, trend-spotting lifestyle guide of its kind. Starting with a newsletter in 2004, Sweetspot.ca has tripled its revenue since an investment from Rogers Communications Inc. made Joanna’s “sweet” dreams come true! BIM: What motivated you to create Sweetspot.ca? Joanna Track: The concept was inspired by a similar business in New York called DailyCandy. I worked in advertising and transferred to New York where I was introduced to DailyCandy . . . I found that there was nothing like it in Toronto when moved back about six or seven years … [Read more...]