Two Types of Workers

In today’s workplace there are two types of workers: the employee and the professional. The employee is the individual who recognizes himself as someone hired to do a particular job for a particular salary. The professional sees herself as the person within the company who reliably performs to make a difference. The employee focuses on [...]

10 Steps to Marketing on a Budget

If you talk to the head of any small- to medium-sized company, you’ll see that one of their key areas of concern is how to grow their business in these difficult economic times. Many believe that they need to allocate a large sum of their revenues to their marketing initiatives. While it is advantageous to [...]