The “Investable” Entrepreneur: How to make you and your business attractive to investors

If you are an entrepreneur looking for sources of funding for your business, you have surely heard about obtaining small business loans through your bank, applying for lines of credit, and possibly, asking for funding from family and friends. There is, however, another popular source of financial support: funding through investors.
According to the Angel Investment [...]

Experience Matters

Improving your customer’s experience improves your bottom line.
Experience matters. Your customer’s experience that is. When was the last time you walked in your customer’s shoes? What do your customers experience when they interact with your company?
Touch Point Fact: A mere 5 per cent decrease in customer attrition can increase profits by 20 per cent
Source: Reichard [...]

Two Types of Workers

In today’s workplace there are two types of workers: the employee and the professional. The employee is the individual who recognizes himself as someone hired to do a particular job for a particular salary. The professional sees herself as the person within the company who reliably performs to make a difference. The employee focuses on [...]

10 Steps to Marketing on a Budget

If you talk to the head of any small- to medium-sized company, you’ll see that one of their key areas of concern is how to grow their business in these difficult economic times. Many believe that they need to allocate a large sum of their revenues to their marketing initiatives. While it is advantageous to [...]