Lead The Way With a Credible Image: What is Your Image Communicating About You

In the competitive corporate culture of fortune 500 companies credibility is everything. It is a known fact that we only have a brief moment (7 seconds) to make a positive, first impression before we are judged not only on our physical appearance, but also the type of employee we may or may not be. As more women enter into high ranking executive positions it is extremely important to cultivate a credible image that represents leadership, authority and confidence. Having a refined, signature style will visually communicate to your colleagues who you are, and what you represent. Whether it is being a professional, intelligent businesswoman, or an artistic, savvy entrepreneur. Your signature style should always signify strength, confidence and poise. Furthermore, it is important to note that creating your signature style does not have to break the bank. Incorporating classic, vintage or contemporary items that are reflective of your personality into your current career wardrobe will definitely aid you in appearing credible while enhancing your overall image.

As an image consultant I always base my style analysis on my clients personality, and current lifestyle as a way to enhance their personal brand. It is important to incorporate these two elements into my consultations because it is individualized and specific to my client’s career goals, personality and lifestyle choices. During my image and style consultations I like to focus on strengthening how others (e.g. work colleagues, clients and manager) perceive you in your environment. Below are some areas of improvement you can focus on when evaluating your own credibility clout within the corporate environment.

1. Consider Your Role – If you are a public figure you will want to have a consistent signature style that is bold enough to be noticed and remembered, but not over the top that your style choice overshadows you as a person. As such, you will want to choose items that are elegant and classy with a hint of boldness. For example, Michelle Obama is known for her cinched, waist dresses that are impeccably tailored complemented by a stylish colorful cardigan and signature necklaces or earrings; her makeup is neutral with subtly defined eyes, and always accompanied by a French manicure. She does well in balancing trends, making them into classic looks that work well with her personality and figure type.

2. Signature Accessory Pieces – Oprah is another good example. Her signature white pearls, white dress shirts and selection of calming neutral such as camel, chocolate browns and deep reds when making public appearances projects an image of elegance, poise and confidence without being over the top. Remember, that the corporate environment is a conservative space, as such; your accessories such as your bags, shoes and even eye glasses should be simple, not distracting. Keep the studs, and for cocktail hour after work. Furthermore, many women tend to overlook the height of their heels in the office environment. I love a great heel, however there is a difference between tasteful and trashy (hooker heels). Do keep your heel length at an appropriate height  – one that you can actually walk to meetings in without tilting sideways, or making loud; annoying clicking sounds down the office hallway. It is extremely distracting and an office etiquette no-no.

3. Make-up and Hair – Your Makeup should be impeccable and show off your best features, without being dramatic. Neutral colors should be complementary to your skin tone and show you, not cover you in thick layers of foundation, tacky eye shadow and blush (keep that in the 80s). Your hairstyle should be current, and suited to your facial features. Buns are safe; however experiment with a chic, short bob, or soft layers that frame your face and illuminate your features. Also remember, that your nails should always be manicured and polished to perfection. However, do keep in mind that vibrant, bold colors such as deep reds, pinks and browns or eclectic nail art is not suitable for the office environment – use your discretion and when in doubt stick with soft, neutral colors until the weekend.

Your signature style should always illuminate your personality, inner beauty and confidence. Your signature style does not need to break your bank account, but understanding how to select appropriate clothing items, and accessories that complement you as a professional will strengthen your personal brand and project an image of leadership and credibility. Remember we only have 7 seconds to make a positive first impression, use it wisely because you never know who is taking note of your image and overall presentation on the job.