There are many people who go through life with a feeling of nothingness. The consistent energy that they feel from waking up, to clocking in at work to then heading home is a lack of excitement and purpose. Life becomes a continuous routine. Days turn into weeks, weeks into a year and before they know it, years have passed by and they are still telling themselves that they will do and live the life that they desire. They have an idea of the way they want their life to feel and look like but have no idea how to get to their ideal destination. Most people just need a plan to help them to connect the dots of how to live each day with complete satisfaction.
Entrepreneur and brand architect, Jesse Jones, knows what it is to take your passion from a dream to living your life’s purpose. Three years ago the entrepreneur, who started off as a consultant turned his own passions into the creation of successful Toronto based company, Ten81 Lifestyle Inc. The boutique agency helps brands connect with consumers through non-traditional strategies involving lifestyle-based marketing, digital and branding initiatives. Ten81’s philosophy is to find innovative techniques to connect brands to consumers in order to create deeper connections and to empower the consumer. If you don’t know Jesse than you have definitely heard of some of the brands he has worked with– McDonald’s, Bell, Much Music, Mattel, Royal Bank of Canada, Converse, and Fuji Film to name a few.
Ask him and he will tell you that when passion is properly cultivated, it will seep into everything you do – the way you talk, who you surround yourself with, the company you choose to invest your time and skills in, etc. According to Jesse, finding your passion is about looking inwards to uncover what you truly love and then take massive action to make it happen. Some may think that to live a passionate life, you have to be an entrepreneur or that you should pursue interests outside of your 9-5, but Jesse wants to show people that being absolutely passionate about what you do while working for a company is very possible as well. One of his missions is to create an alignment between companies and their employees so that these companies foster passion in their workers.
No matter the avenue you choose, whether it be a 9-5, an entrepreneur or working on a passion project that makes you feel fulfilled each day, Jesse believes that there are 3 key steps that everyone must take to be open to the flow of passion and opportunity into their lives:
Uncover Your Passion
What would you do every day that no one would need to force you to do? Tap into that feeling and work from there. Not everyone is born knowing what they love or genuinely what excites them. Jesse advises that a little deliberate searching is the best process, “first uncover what the passion is, find where it lives in you, figure out what it will take to get you there, then seek people out who are doing and living what you want to do.” When you start making these moves, you will soon realize that no matter how hard you try, it is impossible to figure out your passion by thinking about it, you need to take action.
Be About Your Passion
Many people find themselves spending a lot of time thinking about their passion and dreams instead of doing it. The biggest hurdle is getting past these debilitating thoughts so that you can truly give yourself and your passions a chance. Often times finding what you love to do and then succeeding at it is a process of trial and error. “A lot of people get side tracked when they don’t see immediate benefit,” explains Jesse, “but, the most important thing is that you stay the course and ride through the ups and downs. Start doing what you love just a little, then develop and harness it.” Most people get paralyzed by fear – they know what they like but get stuck in a standstill because they over think their way out of really trying.
Talk About Your Passion – Share it and See it Spread!
But once you passion is discovered, what excites and drives you will become contagious. People will begin to feel your motivation and energy and want to align themselves with it. Jesse created U-ology (a division of Ten81 Lifestyle) as a way to motivate and educate others to live passionate lives and to understand who they are. While his mission has always been to empower others personally and through his company, the opportunity to take this to a global scale was born when he accepted an invitation to speak at Queens University. After he shared his story with the attendees, people had so many questions for him such as “how did you get to a point of doing what you love” or “you look like you are having so much fun, how?” By sharing what he loved to do with others, it not only encouraged them to seek what they loved as well but also created further opportunities to share his purpose with other audiences such as his recent trip to speak at a Yale University training session this past March.
When you love what you do, people take notice and want to find ways to be a part of it which opens up more opportunities for you to continue to do what you love. So, don’t be afraid to share your interests and goals.
To connect with Jesse or to learn more about his initiatives follow him @iamjessejones